In this document we provide you with information about cookies, both in a general way and about the ones we use in particular.
I. GENERAL INFORMATION ABOUT COOKIES
What are cookies?
“Cookies” are small compressed text files that allow us to save data specifically related to the user’s device while he is visiting our website.
Generally, when referring to “cookies” on the Internet, reference is also made to other technologies used for similar purposes: for instance, through the technical configuration of your device, or your IP address when you download complete images or simply a “pixel”, data are being collected. This allows us to recognize you when you visit our website again, to know your approximate location, the connection time, the device from which you access (fixed or mobile), the operating system and browser used, the most visited pages, the number of clicks made, among others.
How to manage Cookies?
However, typically, when you block the placement of cookies, you can suffer limitations in the presentation of the website and your user interface.
To obtain more detailed information about the cookies installed on your device and how to manage and delete them, please click the link corresponding link in your web browser:
II. SPECIFIC INFORMATION ABOUT COOKIES USED ON OUR WEBSITES
GWA Company only hires tier-1 service providers (such as OneTrust) and advertising providers (such as IAB vendors, Google).
Regarding the control and management of cookies and similar technologies, we use One Trust “cookie compliance” technology, based on IAB Europe “Transparency and Consent Framework”.
Through our cookie setting panel (powered by One Trust) you can consent or reject, granularly, the use of our cookies and those of third parties, as well as certain data processing carried out by third parties based on their legitimate interests. By selecting “Reject all” you will also block said data processing.
Cookies (and similar technologies) help us better understand what interests and helps our users most, and to improve our services.
You can find extended information and clarification about each category of cookies used on our websites through our cookie settings panel, to which you access by clicking on “Cookie setting”, located at the bottom of all our webs, in section “Legal”.
Please find below the description of some of them:
Session and persistent cookies
We use the so-called “session cookies”, which are stored exclusively during the time of your visit to any of our websites.
In addition, we and our partners use “persistent cookies” to withhold information about those users who repeatedly access any of our websites.
Analytical, advertising cookies…
We use personalized advertising cookies (which we will talk about below) and web analytics cookies, to know the number of visitors to the different pages and sections of our website, their interactions and duration of their visits, place of entry and exit, to try to improve our content and its capacity to generate interaction.
We use Google Analytics, Cloudfare and Hotjar cookies to measure the results of visits and customer acquisition, and to analyze traffic and, for example, detect potentially malicious “bots”.
Cookies can also be “first-party” or “third-party” cookies
“First-party” cookies are those that are sent to the user’s terminal equipment from a device or domain managed by GWA Company as editor of the website from which the services requested by the user are provided.
“Third-party” cookies are those that are sent to the user’s terminal equipment from a device or domain that is not managed by GWA Company, but by another organization, which processes the data obtained through such cookies.
You can find out complete information about the data processing carried out by these third parties (lawful bases, international data transfers carried out, retention periods, exercise of rights of access, erasure, restriction of processing, portability and rectification, and how exercise your rights, … in their respective policies linked in this text and in the cookie tables).
You will find detailed information about all cookies used on each of our websites (www.getwearableassets.com) in the cookie table at the end of this text.
Information on the processing of data shared with our advertising partners
In the field of online advertising, cookies and other similar technologies allow website visitors to be recognized or singled out (but not identified in the traditional sense of the word, that is, by their names, surnames, ID number or email address) and classified into groups or “audiences” based on their interests.
Knowing your interests and personalizing the advertising displayed to you in accordance with them is possible thanks to the use of these cookies and similar technologies.
We allocate the exploitation of our advertising spaces to companies that market them to third parties who then insert their advertisements on our website, depending on your habits and interests.
Consequently, GWA Company offers its advertising spaces based on real-time biddings through two channels or platforms:
Google AdManager and
Various platforms that also market our advertising spaces among their own partners through header bidding techniques (Rubicon Project, Index Exchange, DistrictM, Amazon APS, OpenX).
Through these real-time biddings, companies interested in our advertising spaces, bid to display their ads on our website, customizing their advertising based on the user.
GWA Company logically benefits from the advertising displayed, enables the collection of user information through cookies and captures their consent to this extent through its websites. But here is where our intervention and responsibility ends.
GWA Company cannot and indeed does not control the advertisements displayed, nor does it participate in the data processing operations carried out on these platforms to select the user receiving the ads and the advertiser placing such ads.
For these purposes, and to guarantee the quality of both the advertising and the advertisers, GWA Company only markets its advertisement space with the leading platforms worldwide (IAB those others mentioned in the cookies policy), as previously stated.
You can learn more about Google AdManager and the Header Bidding service providers, in their respective links as provided below.
You can browse the full list of IAB Europe partners (advertisers) here.
You can prevent targeted advertising from being specifically shown to you on GWA Company websites in the following ways:
Through our cookie setting panel: by granularly accepting or rejecting the different categories of cookies used, you can authorize or not the processing of your data for the purposes of profiling you, the placing of personalized advertising, and the rest of the processing operations described hereby.
GWA Company, in turn, offers third-party advertising (Adobe), and tracks its users throughGoogle Analytics when they click on its advertising banners, to check the performance in terms of conversion rate on that advertiser’s website.
GWA Company advertising
GWA Company maintains an “affiliate” advertising program on different websites that will redirect its users to our website when they click on our banners or advertisements. We verify and track the performance of our affiliates through the software tool Postaffiliate Pro.
Moreover, GWA Company contracts personalized advertising services of Pinterest, Google Ads and Bing Ads to attract potential new users to our websites who have been profiled by such platforms according to their interests. GWA Company selects, among these profiles, those who we understand may be interested in our products (for example, those users who had visited our websites, or users within a determined age or geographical location).
These platforms integrate “cookies” and other technologies on our website. These technologies allow them, after you have provided consent, to track, for example, whether their users have only accessed GWA Company’s websites to just quit, they have downloaded any products.
Then, they provide us with this information in an aggregated and anonymous way to bill us accordingly, allowing us to better understand the price and profitability of our advertising campaigns on each platform.
Furthermore, we may show advertisements to visitors who have left our website, for example without registering, to try to convince them to do so (retargeting techniques).
Regarding these data processing operations, GWA Company is a “joint controller” together with each of those platforms, in relation to (i) the selection of the interests of its users to whom we request our advertising is displayed; (ii) their monitoring and observation on our websites; and (iii) the provision of statistical and aggregated data to GWA Company on the result of these campaigns, that is, the conversion rate , if applicable, into our clients.
All these processing operations are carried out without GWA Company being able to identify you: we only identify you when you register as a user.
Otherwise, GWA Company does not participate in and therefore is not a controller of the processing operations that advertisers and platforms carry out for their own purposes, either prior or subsequent to those other processing operations carried out together with GWA Company.
International data transfers
Regarding GWA Company advertising, by using Facebook and Google services, we participate in the international transfer of personal data to countries with a potentially lower level of protection than that imposed by the General Data Protection Regulation. These international transfers are therefore based on standard contractual clauses.
In relation to third-party advertising, GWA Company ‘s controllership is limited to the duties of providing information and obtaining our website visitors’ consent for the purpose of using their cookies to show personalized advertising.
Below, and in the corresponding cookie tables, GWA Company provides you with the links to the information offered by each of these companies and platforms regarding the joint controllership situations already described and their own processing operations (lawful bases, international data transfers carried out, retention periods or the exercise of a right of access, erasure, restriction of processing, portability and rectification).
We remind you again that you can exercise your rights of access, restrictions of processing and / or erasure in relation to the processing of your personal data carried out jointly with the aforementioned platforms:
Through our email firstname.lastname@example.org, if you are a registered user of GWA Company.
And otherwise, before the platforms in which you have a user account (because we will not be able to identify you).
In the table below you will find detailed information about all cookies used on GWA Company’s web pages.
First-party cookies on the websites owned by GWA Company
Language detection. Helps us to collect information about the language preferences of the User to provide visitors with information in their preferred language
User login. Used to manage and store information about the user login
Stores URL to redirect the user after finishing the registration or login process
Remembers user’s personal ID each time they log on. This cookie is only created if the user agrees to be remembered
Avoids CSRF attacks in forms
Stores information on marketing campaigns in which the User has participated
Used in the payment process to redirect the user to the payment platform in case they are logged off
Test about payment data. Selection of payment, subscription to Premium
Test about search activity. Analysis of searches run by the user
Checks if internal promotions are shown to the user
Checks if cookies compliance messages are visible on the Website
Collects information about visits
Develops statistics about Premium services advertisements
Measures data collected from searches
They allow the operation and navigation through the website, as well as the use of the different options or services that exist in it, including those that the editor uses to allow the management and operation of the website and enable its functions and services, such as, for example, control traffic and data communication, identify the session, access restricted access parts, remember the elements that make up an order, carry out the purchase process of an order, manage payment, control fraud linked to the security of the service, make the request for registration or participation in an event, use security elements while browsing, enable dynamic content (for example, animation of loading a text or image) or share content through social networks
They store information to allow the users to access the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the type of user (anonymous, registered or premium), the appearance or content of the service, depending on the type of browser through which the users accesses the service or the region from which they access the service, etc.
Cookie session login
In any case, GWA Company will notify or announce the new content and the dates on which a revision of these terms occurs, for the information of its users.